On March 19, 2009, the ADDY awards celebrated marketing, design, and PR professionals in the Sacramento Region. This year we came away with gold and silver awards!!
We took home the gold award for Mixed-Media, Local Consumer: Scotts Valley Target Campaign. The community outreach campaign in Scotts Valley gauged community interest in building a Target store. The campaign included branding, newspaper ads, direct mail, outreach letters with variable data, and a website complete with petition and database of supporters. Graphics portrayed the Target logo as leaves on the iconic Scotts Valley redwoods; all materials were printed on 100% Post Consumer Recycled paper. Credits: Rashael Parker, Designer; Peter Anselmo, Web Software Developer.
Winning a silver award for Self-Promotion, Direct: Backends. The tongue-in-cheek campaign, featuring a zebra’s “backend”, highlights our ability to build back-end database features into custom websites, without all the pain in the you-know-what. Credits: Rashael Parker, Designer; Brianne Leymaster, Designer.
We are proud to see the studio continuing its reputation for award winning design and creativity. We’d like to extend a big thank you to John Dewes and the rest of the Target, Corporation team, who gave us creative freedom and the trust to try something unexpected.
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