Before I knew much about graphic design and the design industry, I was under the impression that when you worked at a design firm, clients would just come to the firm with their design problems and projects. And there would always be clients because there was just so much to design and fix in the world. Well, I found from observation (and some eavesdropping) here at Studio66, that’s just not the way things happen in the design world.
I’ve observed that it takes strategic and intentional planning and marketing, whether it involves looking up a community’s directory to see what companies could be offered design services, or sending out fun, promotional pieces to local businesses. There’s also the ongoing communication and follow-ups with past clients to see how things are going, and possibly what other design services could be offered for their needs.
It all makes sense, really. Clients don’t always know everything they need, and more often times than not, they appreciate it when people are able to point out additional ways to serve their needs. This is something I’ve learned not only being here in the studio but also from my own experience working in customer service.
Moreover, this constant state of communication and self-marketing helps keep the design firm busy with a variety of clients, and therefore, stay in business. This is pretty important especially in tough economic times like these.
Graphic design is indeed a contact sport in which designers must don their jerseys, go out there, and send out emails or shake some hands. The design industry isn’t just about marketing and promoting another company or business: it also involves marketing yourself and what you can do.
Graphic Design is a contact sport!…
Before I knew much about the design industry, I was under the impression that when you worked at a design firm, clients would just come to you. Well, I found that’s just not the way things happen in the design world. …
That is definitely true, and a HUGE challenge for designers of all types. I think that a lot of times, business and individuals see designers as “people who make pretty things” instead of visual problem solvers. So when sales slump, or a new mode of communication is needed they don’t necessarily think of designers as the proper partners for those needs. By making contacts fostering relationships where you position yourself (and your profession) as problem solver you start to benefit yourself and the profession.
It is a challenge to be sure, but one that we need to address to survive and thrive as designers.