I recently helped concept, design, and copywrite a promotional ad for Studio66 for the Woodland Chamber of Commerce directory. The entire process of this project was fun and interesting because the concept we arrived at was largely based on copy more than graphics.
As a design student who has one more year left of school, I’m always afraid that my design skills won’t be good or sufficient enough. Call me paranoid, if you will, but sometimes the amazing designs I see out there are both inspirational and intimidating. Yet when this promotional ad was being created, I found it refreshing to see that often communication in design actually involves writing. The design of the ad would not have worked if it didn’t have the right copy. I had the task of coming up with the initial content since the chosen concept was based on one of my ideas, and it was encouraging to hear from the folks here at the studio that my writing worked, and was intriguing.
From this project I’ve discovered that perhaps my writing skills – in addition to my design abilities – are something that’s going to help me stand out from the crowd. I enjoyed coming up with the copy for this project, and I’ve been trying to further improve and continue my writing through a design blog I’ve started this summer.
This whole copywriting deal is rather ironic when I think about it, because in high school, I really was not a huge fan of writing. And I was never the type to keep a diary, a journal or a blog – until now. I suppose my English teachers would be proud to know I’m still using my writing skills to survive the design world.
Here’s a link to the PDF of the ad in the Woodland Chamber of Commerce directory – feel free to let me know what you think. 
Liz, I love it! It is clean, simple, effective. The use of white space will let the viewer focus on the text and what you have read will stick with them. Kudos!