Improving Your Business’ Website Speed – Search Engine Optimization News

Is Your Website’s Speed Making You Lose Business?

Have you come across sites that take an extremely long time to load versus others? For the majority of people, the answer is yes. It can be frustrating when trying to obtain information of that site. The page speed of a website frustrates the end user who are trying to access information and their experience, which ultimately affects many other factors such as page views and their conversion rate. This can also have a negative impact on your search rankings for any business out there.

As mentioned earlier, this will automatically lead to a decrease in conversion rate due to increase in customer dissatisfaction. This brings us to the question, what determines your website’s page speed? Many factors influence the speed of your site and it’s necessary to have a general understanding on these components. If you don’t have the time, it’s highly recommended to hire a Montreal SEO experts such as 3AM Premier SEO.

However, before getting into details, let us understand what happens when a person clicks on a website’s link. When a person clicks on the link, the browser starts downloading codes that make up your website. Also, the browser also has to download your HTML, scripts, style sheets, and Images among others.

Tips on how to improve a website’s loading speed

Here are some proven tips that website owners can use to improve their website’s loading speed.

Keeping scripts below the fold

People need to wait for JavaScript files to load before they can access the selected site’s page information. Most websites place JavaScript files before the content. This is what makes most websites take time loading. A person can improve the speed of his/her website by putting the JavaScript files at the bottom of the page.

Alternatively; you can use the async and the defer attributes. These two characteristics are compelling and can drastically improve a website’s loading speed. They can be used when a person is installing the JavaScript files on a website.

Optimizing images

Most people are not aware that images play a critical on speed time it takes a website to load. This highly affects any mobile speed when loading a site. Optimizing images can improve your website’s loading speed. The first step towards optimizing your site’s images is by appropriately scaling them. You should scale your images before uploading them to their respective websites. Scaling them after uploading them won’t be useful as the images will load in their original feature.


Compression is one of the most effective techniques used to improve the loading speed of your website. This method drastically reduces your page’s size. This automatically increases the speed of your page. This applies from the browser downloading your CSS files and HTML to loading your site’s content among others.ha

Compression isn’t complicated as it sounds. Its settings are located in the server setting. The good thing about this technique is that it can be custom-made to suit your needs and that of your visitors.

Browser caching

This technique saves visitors from having to load some data each time they revisit a website. Browser caching saves some data from a visitor’s computer. The amount of time the data will be stored depends on a person’s browser configuration.

What are the advantages of improving your page’s speed?

Here are advantages of improving your page’s speed:

  • It attracts more visitors to your site. This increases your website conversion rate.
  • Your website will gain an improved traffic. People love websites that are fast and easy to navigate through.
  • Check out the video below to learn more about the benefits of fast page speed such as better rankings.

Beware before moving on and doing these changes yourself. One mistake can potentially take down your website and this will be costly to fix. If you don’t have the experience, it’s advisable to contact an SEO expert. Here are some tips when choosing the best SEO for your business.…